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In Response to Shaw’s “Why Journey Mapping Sucks!”
Colin Shaw, CEO at Beyond Philosophy, recently wrote an article on LinkedIn questioning (doubting, even) the importance and power of journey mapping. “…most journey mapping sucks! Most journey mapping...
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This or That: Paper Books or E-books?
The Answer: Paper books. Context: E-readers have come a long way in usability and comfort. With features that make it easy to read on the beach or in the dark, go online or hold hundreds of volumes,...
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This or That: Paper Towels or Air Dryers?
Context Technological advancements are seen in the smallest of everyday activities, and public bathrooms are no exception. While newer spaces have gone paperless with space-age hand-dryers, often...
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This or That: Leather or Pleather?
The Answer: Pleather (polyurethane-based). Context While fashion trends are ever-changing, new material innovations bring about interesting shifts in consumption. Looking at footwear and baggage,...
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Streaming Movies or Shipping DVDs
Answer: Shipping DVDs Context Membership models that allow users to access things like music, cars, and TV on-demand are a growing phenomenon. One of the most mainstream examples is Netflix, where...
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